My name is Terry Stevenson, I’m a multi-disciplined, ideas-led freelance graphic designer and graduate of Belfast Metropolitan College with a HND in graphic design. I work very closely with my clients producing a high standard of graphic design that is driven by bold creative thinking. Each project I work on is an opportunity to do some amazing work that connects with the intended audience and brings increased success to the client. I always follow a strategic approach; identify your brand’s strengths and weaknesses, get to know your company culture, research your audience, your competition, and the current market.
MY DESIGN PHILOSOPHY I believe that design is more than simply making something look good (though, that is important too!) it’s about creating a rich and engaging user experience. This is becoming even more important in the digital age where things like smartphones and tablets are changing the way we engage with brands. To create a successful piece of design it is essential that we work together to understand the target audience, find out what they are interested in, what media they use, even what time of day they use it.